ARUNDEL BREWERY | 3D Visualising | Products












Arundel Brewery | Pitch Exploration
This conceptual pitch for Arundel Brewery was designed to reimagine their visual identity through high-impact product renders, crafted with precision and a deep respect for the brand’s heritage. The aim was to push the boundaries of their presentation while staying rooted in the handcrafted quality that defines their ales.
Each image was developed to showcase the depth and character of the range — from the rich, smooth Sussex Dark to the light, golden tones of Sussex Gold and the vibrant edge of their Pale and IPA variants. The visuals were approached with a studio mindset: considered composition, mood-driven lighting, and hyper-realistic material rendering, all contributing to a luxurious and inviting finish.
Print finishes were an essential part of this execution. Real-world production aesthetics such as foils, embossing, and tactile label textures were replicated digitally, allowing for accurate representation across mockups and pitch materials. A refined linear workflow ensured accurate colour reproduction from screen to print, which was critical in maintaining brand consistency. Elements like glass clarity, refraction in liquid, and authentic condensation added depth and realism, all without relying on shortcuts. The goal was to create visuals that felt as close to real product photography as possible — but with the controlled perfection of CGI.
Rather than simply showcasing a label, this project focused on capturing the experience of the product. The lighting was carefully tuned to reveal the embossed details in the crest, while the droplets enhanced the refreshing, just-pulled-from-the-fridge appeal. The result is a set of visuals that don’t just show the product — they tell a story.
This project highlights creative direction, advanced 3D visualising skills, and a strategic eye for brand communication. It’s a prime example of how CGI can elevate storytelling and inspire clients to reimagine their packaging presence — both on shelf and across digital channels.