WHITECLAW | VCCP | 3D Visualising | Tequila Smash

3D render of four White Claw Tequila Smash cans in a row, featuring Lime, Pineapple, Mango, and Strawberry flavours with condensation droplets.
Angled top-down 3D render of four White Claw Tequila Smash cans, showing flavour colours on the lids and condensation across the surfaces.

WHITECLAW | VCCP

This self-initiated 3D render was developed while working with the team at VCCP, created as part of a personal creative exploration inspired by broader campaign discussions for White Claw. The idea was to visualise how the brand could appear in a fresh, bold format—specifically looking at how lighting, condensation, and surface treatment could enhance shelf impact and storytelling.

While this wasn't part of a live project, it was an opportunity to experiment with a visual style that might resonate with the brand’s energetic and refreshingly modern tone. It was also a useful technical exercise—mapping high-resolution artwork onto cylindrical surfaces with accuracy and creating realistic water droplet simulations to evoke a cold, freshly cracked can.

Rendered in V-Ray and built in Cinema 4D, the study focused on achieving a balance between commercial polish and atmospheric appeal. Lighting played a key role—using a three-point setup with subtle HDR overlays to bring out the aluminium texture and the vibrancy of the gradients without flattening them. The condensation pass was treated separately, with a layered approach to droplet size and gloss variation to give a tactile, hyperreal finish.

The result is a packaging render that feels crisp, energetic, and brand-relevant—ready for point-of-sale concepts, digital rollout visuals, or creative pitches.

This is a great example of how 3D visualisation can be used not just for final production imagery, but also as a powerful storytelling tool in early-stage ideation and client engagement.