IQOS ILUMA | Consumer | Brochure Production

Creative Artworking – Brochures – Cover page of the IQOS ILUMA Consumer Brochure, featuring clean layout and branding.
Creative Artworking – Brochures – Full-page IQOS ILUMA product image with brand messaging and call to action.
Creative Artworking – Brochures – Introductory spread explaining bladeless Smartcore Induction System technology.
Creative Artworking – Brochures – Lifestyle image of a DJ holding an IQOS ILUMA device in a relaxed setting.
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Creative Artworking – Brochures – IQOS ILUMA device in a work environment, showing user-friendly design.
Creative Artworking – Brochures – Detailed cross-section of the IQOS ILUMA with Smartcore Induction System.
Creative Artworking – Brochures – Gold IQOS ILUMA device with accessories and tobacco stick layout.
Creative Artworking – Brochures – Chef using IQOS ILUMA device in a real-life cooking scenario.
Creative Artworking – Brochures – Exploded diagram of a TEREA stick with heating core and protective layers.
Creative Artworking – Brochures – Close-up image of IQOS ILUMA on warm background, emphasising design.
Creative Artworking – Brochures – Line-up of TEREA stick variants in bright packaging, showcasing blend variety.
Creative Artworking – Brochures – Comparison chart of IQOS TEREA blends, detailing flavour intensity profiles.
Creative Artworking – Brochures – Gold IQOS ILUMA product with minimal layout on bold blue backdrop.
Creative Artworking – Brochures – Happy couple in a car using IQOS ILUMA device together.
Creative Artworking – Brochures – Accessory options for IQOS ILUMA, including fabric sleeves and covers.
Creative Artworking – Brochures – Brightly coloured IQOS ILUMA devices with patterned design options.
Creative Artworking – Brochures – Customisation details for IQOS ILUMA, including ring and wrap selections.
Creative Artworking – Brochures – Young woman using IQOS ILUMA while working on a laptop outside.
Creative Artworking – Brochures – Customer support spread promoting IQOS assistance and device protection.
Creative Artworking – Brochures – Back cover of IQOS ILUMA Consumer Brochure with contact details and branding.

IQOS | Haygarth

This IQOS ILUMA Consumer Brochure was crafted in collaboration with Haygarth, where I was responsible for the artworking and retouching that brought the visuals to life. The brochure was designed to introduce and elevate the IQOS ILUMA device across global markets, blending consumer-friendly messaging with high-end production values.

The project required meticulous attention to colour accuracy, consistency, layout balance, and product consistency. Working across multiple languages and regional variations, I ensured every detail—from typography flow to packshot alignment—was pixel-perfect, regardless of format or language.

Retouching played a significant role in enhancing the photographic assets, bringing out key material qualities like the brushed aluminium textures, vibrant product finishes, and clean, inviting skin tones across lifestyle imagery. Every image was carefully treated to maintain brand cohesion and clarity while still feeling natural and aspirational.

From a layout perspective, each page had to feel dynamic and modern without overwhelming the core message. Clean lines, generous white space, and a strategic use of colour blocking allowed the IQOS branding to remain prominent, while drawing attention to key product benefits.

This kind of high-volume, production-heavy project demands more than just technical proficiency. It requires a deep understanding of brand guidelines, the ability to work fluidly with creative directors, translators, and production teams, and a knack for solving design challenges without compromising on speed or quality.

If you’re producing brochures, packaging, or multi-market retail comms, and need an experienced creative artworker who can deliver polished, on-brand results under pressure—I’d love to hear from you.