ALPEN | Portrait & Landscape | Key Visuals

Alpen | TWELVE

This vibrant key visual for Alpen was developed as part of a high-impact campaign centred around the idea of starting the day with energy, positivity, and flavour. Created for TWELVE, the brief called for something bold, fresh, and unmistakably Alpen — something that would stand out instantly in-store, online, and across large-format print applications.

The creative execution features dynamic compositions that blend natural landscapes with cascades of cereal ingredients, designed to evoke movement, freshness, and vitality. The iconic mountainous backdrop sets the scene, symbolising the natural origins of the brand and the feeling of being uplifted — a perfect fit with the campaign tagline, “Life tastes good when you get up and Alpen.”

Careful artworking ensures every element is precisely positioned — from the sunburst rising over the peaks to the flowing trails of oats, nuts, and dried fruits that frame the product. Packaging is heroed without overpowering the scene, and the overall composition maintains clarity and legibility even when adapted for smaller formats. This adaptability was crucial, as the key visual needed to flex seamlessly across digital, social, print, and retail environments.

The colour palette reinforces brand recognition, using Alpen’s signature blues and energetic highlights to create strong contrast and draw the eye. Typography choices were aligned with the master brand, with minor adjustments made to optimise for legibility and visual balance within the artwork.

My role involved meticulous artworking of every visual element, ensuring the assets were campaign-ready and consistent across all applications. The final artwork was delivered in a variety of formats, including high-resolution outputs for large-scale print as well as optimised versions for screen-based usage.

This campaign is a great example of creative artworking that lifts a concept and gives it the consistency, accuracy, and polish it needs to fly.